MIRINDA

This Mirinda proyect is one of the biggest and larger projects that I've ever worked so far. Working along with BUCK Amsterdam I was invited to propose a design path for a Mirinda's pitch among other great designers, after a few days I received the great news that my design was chosen by the client then the journey began, from the initial concepts until more than 3.000 key visuals, assets, addaptations, spots, packaging and an entire global system adapted to different languages across the globe.
Mirinda, the fruit-flavored soft drink from Pepsi, needed a makeover — something bright, something fresh, and something playful to appeal to Gen Z.

Studio: Buck Amsterdam
Client: Pepsi
Year: 2023
Role: Designer

Pitch and early concepts.

The idea was to give Mirinda's an update on its image, making it look more fun, vibrant and youthful. 
For this reason we play a lot with textures, patterns, emojis and fruit illustrations to make every flavour unique,
personalizing every flavour with his own visual world.

Hero pitch design

Animated test

Early explorations

Final compositions and designs. 

Hero product applications

Social Campaign

And many many many flavours

And many more OOH