One of the biggest challenges for most designers is to create our own branding.
It tooks me ages to find the logo design that represents my personal view
and way of working, all in one image.
With this logo, I wanted to express how I see things in different ways and try to give them a new creative perspective. Even the most simple thing: a flat letter "a",
which is the first letter we learn as a child.
I have always been challenging myself to look beyond simple things,
looking for "that new perspective" to find out what is hidden and can be transformed. This way, I aim at creating new visual languages to catch people's eye.
This is my spirit in every project.