I had the pleasure to work once again for Adidas along with my good friends at Golden Wolf London where I created a few key frames / concepts for the launching of the new Adidas Solar Boost and Lunar shoes early this year 2021. Unfortunately my favourite designs didn't make it but I think it worth to share not only the chosen one but also the rejected options as part of my personal process.
Studio: Golden Wolf (London)
Visual hero concepts for the new Adidas Solarboost 2021 that did not made the cut but It worth to share as part of my visual creative process.
Aerodinamic Forces Concept
Styleframes for the Adidas Solarboost Film / 01 Citylights
Styleframes for the Adidas Solarboost Film / 02 Heat Map + Graphics
Adidas Solarboost 2021
Adidas Lunar 2021