ADIDAS
SOLAR BOOST
& LUNAR

I had the pleasure to work once again for Adidas along with my good friends at Golden Wolf London where I created a few key frames / concepts for the launching of the new Adidas Solar Boost and Lunar shoes early this year 2021. Unfortunately my favourite designs didn't make it but I think it worth to share not only the chosen one but also the rejected options as part of my personal process.

Studio: Golden Wolf (London)
Client: Adidas
Year: 2021
Role: Designer

Visual hero concepts for the new Adidas Solarboost 2021 that did not made the cut but It worth to share as part of my visual creative process.

Aerodinamic Forces Concept

Heat-Map Concept

HERO-ILLUSTRATION-ADIDAS
AdidasSolarBoost01

Styleframes for the Adidas Solarboost Film / 01 Citylights

AdidasSolarBoost05
AdidasSolarBoost04

Styleframes for the Adidas Solarboost Film / 02 Heat Map + Graphics

AdidasSolarBoost02
AdidasSolarBoost03

Final
compositions 

Adidas Solarboost 2021

AdidasSolarBoost10
AdidasSolarBoost09
AdidasSolarBoost08
AdidasSolarBoost11

Adidas Lunar 2021

AdidasSolarBoost16
AdidasSolarBoost17
AdidasSolarBoost15
AdidasSolarBoost20
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