Credits

Client: Adidas
Studio: Shotopop
Animation: Shotopop
NYC Store: Hover Over Waters
Graphics: Adolfo Correa 

Happy to share this massive project made for Adidas.
Once again I had the privilege of working along with my good friends at Shotopop in London to shape this new graphics.
The challengue was to create & illustrate the new visual graphics for the 20th edition of the Ultraboost. The project was not only made specially for the animation but also to be adapted to a wide range of formats. The launch was a global event for Adidas, so the graphics are displayed at this moment all around the globe.

Animation by Shotopop

Orange Ultraboost 20

Adidas Graphics in Madrid, New York, Berlin and Tokio.

The campaign had a huge impact on social medias and the graphics were adapted to a wide range of formates for different purposes from Marathons to the packaging itself.

Thanks for watching.